The new General Data Protection Regulation (GDPR) is on the horizon and set to redefine how businesses store and use data collected from EU citizens. This will effect no industry more than recruitment, and understandably, many firms view GDPR with a sense of unease.
GDPR doesn’t spell the end to how recruitment firms generate new business with a solid recruitment marketing strategy though. With a little knowledge and preparation, you can ensure your firm is compliant in time for 25th May 2018.
To help you do just that, our experts have compiled some reasons why recruitment firms can continue to flourish under the new law.
The Core Concept of Consent is Not Changing
Headline changes to aspects of data protection such as consent can send recruiters into a state of sheer panic, but it is important to remember that consent is nothing new. Firms who are following current data protection laws are already well on the way to ensuring they continue to be compliant.
While GDPR does change the legal basis of consent, its aim is to improve the transparency when informing individuals why their data is being collected and how it will be used. This means firms should seek separate consent for separate processes, and can no longer rely on implied consent.
Gaining this level of consent may result in a greater effort, but this will pay for itself by helping recruitment firms create lists of candidates they know are interested in a specific role. As a result, recruiters can develop more targeted, personal emails – something 74% of marketers believe improves engagement rates.
GDPR Will Improve Your Processes
GDPR seeks to remove the inconsistency of how businesses handle their data and aims to bring about company-wide processes for storing and using information.
Currently, multiple databases across varying platforms can make keeping track of your data difficult, but becoming GDPR compliant will help simplify your management and provide a universal platform for storing information that every member of your team can buy into. This in turn will improve the speed of an application process – a key aspect of success, with 60% of candidates having quit the recruitment process because it took too long.
While identifying how best to store your data, you can also learn more about how candidates provide information to your firm. This is vital for making sure every system for gathering data is GDPR compliant with the correct consent procedure in place. Aside from this, mapping out how candidates interact with your firm can help you identify best practices when it comes to appealing to new job seekers.
GDPR Will Improve the Candidate Experience
No one likes receiving unsolicited emails that bear no relevance to them, and yet when it comes to recruitment, candidates are regularly subjected to a litany of irrelevant job opportunities that amount to little more than spam.
Whether this is as a result of trying to cast a wide net when advertising a role or because of a lack of understanding about what a candidate wants, the end result is a candidate who becomes disinterested and disengaged with your firm and what it has to offer.
By becoming GDPR compliant, your firm will be able to provide targeted, valuable information to your candidates, or in other words, create a successful marketing strategy. The result of this is that you will double the chance of your candidates having a positive experience.
Portable Data Benefits GDPR Compliance
GDPR will allow candidates to withdraw their data from recruitment firms more easily than ever, and this fact is often met with trepidation by recruitment professionals. While it is true that a firm may lose candidates through this withdrawal, this should not be a worry for GDPR-ready firms who are already providing a positive candidate experience.
Furthermore, GDPR compliant companies will be in a prime position to receive these candidates, and by using inbound marketing, you can target a candidate’s specific needs. Through their past recruitment experiences, they will also be able to better articulate what they want better and therefore be placed in a job quicker.
By embracing GDPR, your firm can excel in providing positive candidate experiences and even benefit from the mistakes of your competitors. After all, 64% of applicants share negative experiences with friends, while 27% would actively discourage others from applying, so making sure you provide a valuable service has never been more important.
Rather speak to someone in person? Book a consultation with one of our experts and find out how we can help you become compliant.
Don't forget, getting your GDPR right is just one element of a successful marketing strategy for recruiters. To discover more, have a read of our Inbound Marketing for Recruitment Agencies page.