Content Marketing is a multi-facet marketing and business process that involves the creation and publication of various types of content, to drive a qualified and well-understood audience to a website. It focuses on attracting, acquiring and engaging this audience with the overarching goal of driving profitable customer action.
Effective Content Marketing is underpinned by best practice guidelines and is fast becoming the most reliable marketing strategy for businesses to enhance their online presence and attract their ideal customer.
The ideology of using content as a marketing tool is simple: provide answers and solutions to an audience, build their trust, and turn them into a customer.
Content underpins nearly every aspect of your digital marketing strategy; no matter what industry you are in.
In a competitive marketing landscape, you need to think outside of the box. A Content Marketing Agency can help you to streamline your content creation, fuel the fire to creative content campaigns and strategically plan content ideas based on industry trends.
At Digital Media Stream, we take a well-organised approach to Digital Content Marketing that maximises a campaign’s full potential. By choosing us as your agency, you can outsource your requirements and capitalise on our expertise to ensure the most efficient use of your marketing spend.
Whether it’s creating engaging value-based content pieces or aligning SEO with your Content Marketing Strategy, we can help. We’re experts at getting content in front of the right audiences at the right time.
"Great team over at Digital Media Stream, they got us all set up and configured using the HubSpot platform and aligned all our internal sales processes to give us full visibility of our sales pipeline. Always great communication, I would highly recommend." - Emily Cook, Tony Cook Ltd
"The guys at DMS are fantastic for all your Hubspot needs, they have been a crucial cog in making sure our Hubspot is running to its maximum potential to increase sales." - Ross Alcock, Invasion Camp group
A Content Marketing Service is unique for every business. Agencies will customise your strategy based on your current content portfolio, the competitive landscape, and your overarching content goals. Each of these areas will influence your content plan, which naturally changes along with your evolving business needs.
Content is king in terms of attracting and converting an ideal customer, building your brand reputation and establishing topical authority.
While it’s true that every business will have a unique strategy, some fundamentals form the basis of any well-constructed content plan.
Discover Digital Media Stream's Content Marketing Fundamentals, below.
We conduct meaningful research into what your ideal audience is looking for online, how your competitors are responding, and what type of content is in high demand. This allows us to understand your audience and reach more people online, at the right time.
The culmination of creativity, opportunity and expertise. We plan and execute your Content Marketing Strategy based on our research and findings. Using the tactics that hold the highest potential, we create effective content campaigns across multi-marketing channels.
We assess the full gamut of organic content KPIs, including engagement, traffic growth, ranking increases, click-through rates and much more. Our focus during the Campaign Management phase is to continue to increase visibility and get your brand noticed.
As digital experts, we have access to the best tools that provide truly valuable, reliable insights into your content's performance. We use the latest and best platforms available on the market to identify trends, anticipate demands, and continually shape your Content Marketing Strategy to stay ahead of the competition.
We explore quantifiable data and offer practical insights into the effectiveness of your content strategy. Our data-led approach helps us to continue producing content that satisfies both man and machine, placing you in the best position to dominate search results. At Digital Media Stream, it’s about delivering exceptional ROI while saving you time and money.
Evaluate your content elements and information assets.
Attract your perfect customer, build a loyal community and generate new business.
Planning, creation, delivery, and governance of your content marketing strategy.
Helping your brand to stand out among the crowd.
Our multi-disciplined team of writers expertly captivate attention and retain interest.
Actively implement outreach strategies to maximise your content.
Content Marketing is the sum of many crucial parts.
Whether you’re considering Content Marketing for the first time or simply looking for ways to boost your current Content Strategy, we can help elevate your brand, revenue and online presence effectively.
B2B Content Marketing utilises content as a medium to appeal to other businesses - driving website traffic and qualified lead generation from one business to another.
B2B Content is created to appeal to a decision-maker within a business, rather than to a consumer. B2B Content Marketing is one of the leading methods to developing brand authority and establishing a trusted reputation.
A good Content Marketing Agency will be transparent about its strategy and approach.
Anyone can conduct basic keyword research and write a blog about it, but a good Content Marketing Strategist or Agency will share insights into why they have targeted specific keywords, how each piece of content will contribute to your overarching goals, and will be able to showcase evidence of successful campaigns and look to recreate them.
Social Media Content Marketing is a branch of Digital Content Marketing.
Whereas most content is published on your website, Social Media Content Marketing will look to achieve one of two outcomes and will be executed on social platforms only.
The two main goals of Social Media Content Marketing are to drive engagement on each platform (through interactions, comments and sign-ups) or to drive traffic from social media through to your website.
Social Media Content promotions are a great short-term solution to boost traffic to your website and are most effective when used in conjunction with on-site Content Marketing tactics.
Content Marketing is one of the most effective marketing methodologies of the modern world.
As consumers demand more from brands, including an organic and open conversation, the importance of Content Marketing and effective Content Strategies becomes more evident.
Many businesses have built out internal marketing teams whose sole focus is to shape and execute their Content Marketing activities.
While this works for larger companies with available budgets to train, upskill and retain the additional staff complement, many businesses choose to outsource their Content Marketing to an Agency. It’s an affordable, reliable and expedient way to ensure quality and consistency in your content outputs while keeping overheads low.
Before execution, your Content Marketing Agency will need access to your analytics tools. This includes platforms like Google Analytics, Google Search Console, Google Tag Manager, or even your reporting dashboard within HubSpot.
Your current metrics form a baseline to benchmark future success, and your reports will indicate how your new content is performing.
Metrics to consider when analysing Content Marketing performance include rankings, traffic, leads, impressions and click-through rates. Engagement, responses and reach are also important metrics, but are often de-prioritised due to their lack of direct correlation with increased revenue.
When content is created well, it will perform better over time. Organic content takes time to be crawled, indexed and ranked. The longer your content is available, the higher your rankings, traffic and visibility should climb.
We alluded to Content Marketing incorporating various content types earlier on this page.
Visual Content Marketing is a variation on written content and can be an impactful marketing strategy.
As more users search for images, the demand for image-based content increases. By optimising for horizontals (images and video), you increase your opportunities for exposure.
Visual Content can take the shape of infographics, videos, images, branded images (logos), motivational posters and more. Visual content is a powerful tool and should form part of all content strategies - no matter how small or large.
Perhaps the least utilised of all the Content Marketing methodologies, Interactive Content Marketing is a way for businesses to engage more users, instantly.
Many people assume Interactive Content Marketing involves posting a poll to LinkedIn or perhaps responding to comments on a blog.
However, Interactive Content Marketing is more of an instant gratification model that captures leads instantly, and helps companies open the lines of communication more reliably.
Think of insurance companies that promote free, instant quotes. Users need to input their data, including contact methods, and consent to the company reaching out at a later stage in order to receive their instant quote.
This offers a way for salespeople to engage with prospects directly, rather than relying on them to find their way back to the website at a later date.
While effective, this is a more disruptive Content Marketing strategy and is not suitable for all businesses or industries.
Content should address the motivations and needs of the customer at various points of their process, so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value.
Our fully tailored Content Marketing Services are fitted with a fully customised price tag.
Your pricing plan will be customised to your needs, which we will discuss in detail before taking any steps. Digital Media Stream is your strategic partner; we make every effort to understand your needs and align them closely with our services to ensure the best possible results for you.
With our vast digital experience and HubSpot Platinum Solutions Partner credentials, you can rest assured you'll be getting the best strategic guidance and quality outputs from our team of experts.
Digital Media Stream is an accredited HubSpot Agency and provider of top quality Content Marketing Services across the UK.
Request your customised quotation below.
B2B Digital Marketing is our bread and butter.
Over the last decade, we’ve evolved into one of Manchester’s leading Digital Agencies and not without its challenges along the way.
Our purpose? To help ambitious, growth-driven businesses achieve their goals - continually. We do this through integrated Digital Marketing Strategies and a touch of our secret marketing magic.
When it comes to delivering successful lead generation campaigns, we focus on understanding the buyer and create a complete marketing system that not only creates awareness but produces a full-funnel marketing machine. We step away from vanity metrics and focus on what matters – targeted traffic, qualified leads and converted sales opportunities.
We’re a HubSpot Certified Agency Partner – an accreditation awarded to those who have brought the Inbound Marketing methodology to clients, and executed services to the highest standards.
If you sell products or services online, content marketing is an essential part of your overall strategy.
Take action today and find out how we help your business craft content tailored to your potential and existing customers.
Request your free 30-minute consultation here.
During your call, discover how we approach and leverage innovative technology to dominate search terms for your core business areas and amplify success through creative content marketing campaigns.