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Inbound Marketing Agency

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What is inbound marketing?

Inbound brings people to you. High-quality, precision-targeted content earns the attention of users and cultivates them along their journey to becoming leads, customers, and advocates. It’s a graceful interplay between SEO, social media, landing pages, blogging, email, and many other familiar practices.

Effective inbound marketing can complement or replace outbound methods like telesales and trade shows. The goal is to make people happy to be your customer.

What is sales enablement

The Benefits of Inbound Marketing

We use HubSpot’s proven Marketing Hub technology to deliver real, data-driven strategy improvements to increase your traffic, conversions, sales, and ROI.

You benefit from effortlessly effective content creation and management: one centralised, easy-to-use CMS to underpin your inbound marketing efforts.

Your prospects benefit from content which is tailored and timely. Giving them the right stuff in the right place at the right time makes it easy and desirable to continue their buyer journey.

They also benefit from real, valuable content. Laser-precise insights let you optimise for any demographic with fine-tuned content perfectly aligned with their needs and interests.

Key landing pages can be created with fine-tuned, strategic copy, and content is optimised for any device by default. So it’s a pleasure to engage with.

Nurturing leads is easy with streamlined and non-intrusive communication: monitor interactions with each lead to make sure they’re getting what they need, rather than getting spammed.

All of this combines to bring you more, and better targeted traffic, and ongoing data collection leads to more insights to further increase visits, conversions, and ROI.

You can enjoy the benefits of results-based, data-driven inbound marketing.

The Inbound Marketing Funnel

Attract more users

Tap into customer demands and trends with targeted, intelligent content. Showcase the content on a slick and modern website built with no coding knowledge requirement whatsoever, then hook up all your social media accounts and email channels to get your inbound marketing machine up and running.

Your ever-increasing bank of content tailored to topics in vogue and built around pinpoint SEO recommendations will earn attention on an ongoing basis, and the suite of data monitoring tools will allow you to make ongoing tweaks to maximise its effectiveness.

Convert more leads

Make it easy for users to engage with your content, brand, and offering with a selection of tools and page features to draw them in. Bespoke landing pages invite users to join email lists, attend webinars, download free trials, or myriad other incentives depending on their demographic and stage in their business journey.

Quick forms which only ask for the information need remove the effort required for users to move along their journey. Personalised content helps each user feel like they are valued, rather than part of an amorphous marketing blob.

Close more deals

The HubSpot CRM integrates with a suite of external software so you can target any customer demographic with precise content, and record their entire buyer journey: “the personal attention they need, at scale”. Keeping your finger on the pulse of every customer interaction means no more one-size-fits-all marketing blasts: instead you can offer each visitor what they want when they need it, to cultivate a real interest and investment in your product or service. #

Chatbots can initiate conversations and direct leads to the most relevant human eyes, who can then curate the perfect follow-up actions to move them from lead to deal.

Delight more customers

A satisfied customer can become a mouthpiece for your brand, evangelising about your product, service, or your team. HubSpot has powerful social monitoring tools so you can keep an eye on customer conversations, and keep them fruitful.

Staying engaged with customers after they buy is a win-win-win: they feel valued, you can curate your brand’s responses, and other prospective leads get genuinely positive introductions to your brand. We can help you build content to prioritise referrals and upsells, to showcase testimonials, and to spread the good word.

Why Digital Media Stream?

We are inbound marketing experts, and we deliver inbound marketing success to our clients. Our team of experienced marketers serve businesses across a variety of sectors and campaign budgets. We have a strong B2B focus. Our HubSpot Platinum Partner credentials demonstrate our ability to effectively market, sell, deliver, and grow business.

They motivate us to do one thing: provide the best inbound marketing services in Manchester. A deep understanding of HubSpot and its suite of inbound marketing software gives us the tools to fine-tune your web presence and make it the centre of a well-oiled inbound marketing machine.

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