What is inbound marketing?
Inbound brings people to you. High-quality, precision-targeted content earns the attention of users and cultivates them along their journey to becoming leads, customers, and advocates. It’s a graceful interplay between SEO, social media, landing pages, blogging, email, and many other familiar practices.
Effective inbound marketing can complement or replace outbound methods like telesales and trade shows. The goal is to make people happy to be your customer.