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What is B2B Lead Generation?

B2B Lead Generation is the lifeblood of the modern sales process. It can be defined as the initiation of consumer interest within a business to business environment.

Lead Generation campaigns require a company to understand the needs of its audience and craft messaging that engages prospects at every stage of the user journey. The marketing messages and sales pitch will vary for initiators, influencers and gatekeepers as companies endeavour to qualify a prospective customer into a lead.

There are many strategies and techniques to engage potential customers broadly categorised as either “Outbound” or “Inbound”, i.e prospects finding you (Inbound) or your sales team proactively ‘hunting’ for them (Outbound). Both approaches rely on similar guiding principles and ultimately have the same goal: to create revenue opportunities that convert into paying customers.

Why should you consider outsourcing your B2B Lead Generation to an Agency?

Companies who want to increase the quality and quantity of leads while reducing the cost of acquisition may want to consider outsourcing their marketing to an external specialist or Lead Generation Agency.

Partnering with a high-performing digital marketing agency has many benefits.

Choosing the right partner can eliminate the cost of hiring, training and managing an in-house team. There is also the added benefit of gaining access to a fully-integrated workforce who can fulfil the end-to-end lead generation process.

Companies that want to focus on their core business can reduce risk and shorten time-to-market at the same time as having access to premium marketing tools and a team of experienced professionals with a proven track record.

Which digital marketing service is right for your business?

Generating a positive return from digital marketing starts with defining the target customer, finding what motivates them to take action, and engaging them through a medium and platform where they are active online.

Digital marketing services will ultimately be determined through assessing current marketing activity, benchmarking performance and analysing the competitive landscape. Regardless of company size, a solid marketing strategy designed to attract, engage, convert and nurture marketing qualified leads should be in place and aligned with revenue targets.

Top-level digital marketing services include:

  • Search Engine Optimisation (SEO)
  • Pay-Per-Click (PPC) and Paid Advertising
  • Email Marketing
  • Content Marketing
  • Website Development & Design
  • Conversion Rate Optimisation (CRO)

What is HubSpot and how can it help your Lead Generation efforts?

HubSpot is an integrated marketing software platform, providing a suite of tools designed to attract prospects, convert leads and close customers.

Successful online lead generation campaigns combine a number of digital channels, tools and tactics to produce meaningful results.

HubSpot consolidates this marketing activity into a central, easy to understand dashboard which overcomes the complexity of using a number of disconnected tools.

Deploying full-funnel marketing campaigns and integrating sales activity within HubSpot provides complete visibility into which activity is producing results and which is not.

If you have any questions about any of our inbound marketing services, get in touch today!

Why choose Digital Media Stream as your B2B Lead Generation Agency?

Digital Media Stream is a Manchester-based B2B Lead Generation company and proud HubSpot Platinum Solutions Partner

We offer Lead Generation services across the UK, specialising in HubSpot Lead Generation. Regardless of your industry, competitive landscape, budget or challenges, we have the right expertise and digital background to offer you the highest quality Lead Generation Campaigns.

We uphold our core values of Tenacity, Trust, and Transparency in all we do. 

Our motivation is simple: To provide the best inbound marketing services in Manchester. We look forward to delivering success to your business.

Discover the power of professional Lead Generation today.