Generating a positive return from digital marketing starts with defining the target customer, finding what motivates them to take action, and engaging them through a medium and platform where they are active online.
The digital landscape is vast and contains an endless number of websites, forums, networks, and search engines. There is an ever-increasing spectrum of communication tools such as email, chatbots and messengers.
Digital marketing services will ultimately be determined through assessing current marketing activity, benchmarking performance and analysing the competitive landscape. Regardless of company size, a solid marketing strategy designed to attract, convert and nurture marketing qualified leads should be in place and aligned with revenue targets.
Top-level digital marketing services include SEO, Digital PR, Paid Advertising, Social Media Marketing, Email Marketing, Content Marketing, Website Development and Conversion Rate Optimisation.