We work with you to understand your business, customer base and products to enable our experts to gain insight into the motivations of your prospective buyers. We do this by auditing your current performance coupled with a competitive analysis of industry rivals, allowing us to clearly set down benchmarks for success. In-depth keyword research is conducted and AdWords campaign frameworks are put into place to map out a results driven pathway.
After devising the initial strategy and setting set-up your campaigns, we work tirelessly to improve and optimise performance. We continually analyse and improve ads, create new retargeting list, as well as optimising conversion-focused landing pages to ensure quality scores are maximised and your CPA is ever-improving. Our management services include ad copy & extensions testing, bid management and optimisation, and conversion rate optimisation.
Your audience uses social media. Fact. That’s why it’s vital paid social advertising is incorporated within your wider digital marketing strategy – yes, even B2B companies. We nurture your target customers throughout every stage of the buyer journey, whether you need to build brand awareness, generate traffic, or increase customer acquisition using a variety of different methodologies and platforms. Due to the vast user bases offered by Facebook, LinkedIn, Twitter et al, there is limitless potential.
Our experts are always striving to improve campaign performance. Identifying ROI opportunities, pipeline generation and customer acquisition is where we focus our output. Whether your product or service includes a sales team or not, we deliver visibility from the source to sales revenue. We generate reports through Google Analytics and marketing campaign management platforms such as HubSpot to give a clear return on investment across every aspect of the campaign, including incoming telephone calls.