Marketing Automation is the utilisation of software and technology to automate repetitive processes and tasks within the marketing matrix.
Automations are a powerful way to streamline marketing activities, increase ROI, qualify leads - and much more.
There are many types of Marketing Automations available. As customer demands have evolved, so too have the methods which we use to reach, nurture and convert leads throughout their buying lifecycle.
From Multi-Channel Marketing Automation through to Revenue Performance Management (RPM), the various aspects of effective Marketing Automations take time, commitment and a certain level of expertise to master.
Digital Media Stream is a HubSpot Platinum Solutions Partner and proudly provides leading Marketing Automation Services across the UK.
The overarching goal of any Marketing Automation is to streamline predictable or repetitive processes to improve marketing ROI.
This can mean many different things to different businesses. The beauty of Marketing Automation is its adaptability and ability to meet various goals simultaneously.
In a B2B context, Marketing Automation offers unparalleled opportunities to build relationships with prospects (and existing leads), nurture them throughout their customer lifecycle, reach them with the right message at the right time, and provide your sales team with all the relevant information they need to close deals.
The benefits of Marketing Automation are not limited to increased revenue, quantities and qualities of leads and improved campaign performance - but also an enhanced brand reputation and customer experience.
Regardless of your specific objectives, automation offers a fully tailored approach to results-based marketing that can have impressive and lasting results for your business.
By choosing Marketing Automation for your business, you can expect to:
Marketing Automation Services can be as simple or complex as you like. Your automation strategy will be based on your unique business needs, and tactically deployed with a focus on the most beneficial outcome.
At Digital Media Stream, our HubSpot Platinum Solutions Partner credentials allow us to provide you with leading HubSpot Marketing Automation Services.
You will have access to all the leading HubSpot Automation tools, alongside unmatched support from our team of digital marketing and HubSpot experts.
Our HubSpot Marketing Automation Services include email automation campaigns, lead scoring and nurturing strategies, conversion rate optimisation tactics, and sales prospecting automation.
If you’re on the lookout for HubSpot Marketing Automation Services to elevate your business to new levels, we can help.
Email plays a pivotal role in both sales and marketing strategies.
Utilising the HubSpot platform and its workflow technologies, we’re able to develop bespoke email marketing campaigns that seamlessly integrate into your content marketing plan.
Our approach is tailored to your target audience, as we analyse your data we can align your strategy to maximise your marketing & sales opportunities.
We make use of lead scoring strategies to ensure your sales teams are always in contact with the highest quality and most relevant leads.
This ensures that leads are progressed to sales reps only when they are qualified.
Qualified leads are determined by a variety of factors including the individual's market fit, the content they are consuming and the level of interest they have demonstrated.
Our consultants look at the key metrics following the deployment of automated campaigns - including contact engagement, email opens, click-through rate, etc.
These metrics are assessed in tandem with ‘end of the funnel’ conversion rates to understand which actions are helping lead growth.
This takes into account User Experience (UX), Full-Funnel Optimisation, and A/B Testing.
As sales and marketing continue to become more aligned, the role of the sales rep now, more than ever, relies on Marketing Automation.
We work with sales teams on their outbound approach to ensure targeted leads are connected with personalised emails that get a response.
Our Sales Enablement support includes, but is not limited to, Automated Email Sequences, Content & Email Notification Reporting, Visitor IP Tracking, Marketing & CRM Integration.
Marketing Automations are an exceptionally powerful tool for maximising marketing spend, qualifying leads and streamlining activities and tasks within your marketing matrix.
Whether you're looking for support on your first Marketing Automation, or you're on the hunt for an Automation Agency to elevate your business to a new level, we can help.
Your Marketing Automation strategy will be based on the tools you choose to use and the goals you want to achieve. Most successful Marketing Automations are implemented using these fundamentals:
Set SMART goals and define your budget
Select Marketing Automation software for your specific needs
Assess and assign your resources
Formulate your marketing plan in line with your SMART goals
Launch your Marketing Automation
Marketing Automation can improve marketing activity ROI, increase the number of qualified leads, enable sales teams to close more deals and also enhance customer acquisition and retention rates.
Automation software offers a wide range of functionalities and capabilities, and can be tailored to your specific automation strategy.
Marketing Automation is a key element of lead nurturing. Although this list is not exhaustive, the most popular Marketing Automation software can:
Email Marketing Automation is the strategy and distribution of optimised, timely messages through email communication to your prospects and leads.
Email Automations can be tailored to all stages of the buyer's lifecycle. Most email campaigns conducted through automation serve the following purposes:
Perhaps most importantly is that Email Automations are - as the name implies - automated; very little input is required throughout the campaign lifecycle. Many marketers view Email Marketing Automations as a valuable team asset that ensures more qualified leads in a more stable supply.
Marketing Automation can not be ignored. Customer expectations and demands continue to evolve rapidly, and Marketing Automation has proved an invaluable asset for reaching, acquiring and retaining more leads and customers.
It holds huge potential for any business to improve their marketing activities and ensure higher ROI, focussing more effort into well-performing campaigns and enhancing customer engagements and relationships.
Marketing Automations are crucial for businesses looking to save time, automate lead nurturing and qualifying processes and improve marketing activities to a point of increased sales.
Both CRM (Customer Relationship Management) and Marketing Automation refer to software.
CRM works by collecting and managing customer interactions, with a focus on sales.
Marketing Automation focuses on optimising and refining marketing activities that garner new prospects and leads.
Marketing Automation software also serves as a CRM. While both terms refer to software and activities, they are not interchangeable. Think of CRM as a way to increase sales, and Marketing Automation as a way to ensure you are marketing your product or service to the right people.
Mobile Marketing Automation is a mobile device based marketing process. Email Marketing Automations seem more prolific, but perhaps the very nature of Mobile Marketing Automations is what makes them more subtle.
It’s important to know that Mobile Marketing Automations are not limited to text or SMS-based marketing activities. While SMS automations are an option, Mobile Marketing Automation overall is far more advanced.
Marketers looking to reach and engage with prospects using mobile apps across iOS and Android can automate push notifications and in-app messages. These notifications and messages are targeted at specific audiences, and are often triggered by a predetermined set of actions.
This type of Marketing Automation is fairly advanced, and often requires integrated platforms and functionality.
Our fully tailored Marketing Automation Services are fitted with a fully customised price tag.
Your Marketing Automation pricing will be customised to your desired use of the Marketing Automations available. Our team of experts will explain the intricacies of each service we offer, and how it might be beneficial to you.
As your strategic partner, Digital Media Stream is proud to offer leading Marketing Automation Services as an accredited HubSpot Platinum Solutions Partner.
You can rest assured you’ll be getting the best out of HubSpot’s Marketing Automations when choosing us as your Marketing Automations Agency. We are committed to delivering success in your business, and working in conjunction with you to reach your goals.
Request your customised quotation below, or book in a free 30-minute consultation with one of our experts to discuss your needs.
We are digital marketing experts, and our HubSpot Platinum Solutions Partner credentials are a testament to our expertise.
We’ve delivered exceptionally successful Marketing Automation campaigns to a proud portfolio of clients, across a variety of sectors and budgets.
We understand the value of high-quality lead generation and nurturing. We thrive on improving marketing ROI by providing the right support, expertise and execution to an array of digital marketing activities.
Our expertise positions us perfectly to strategise and implement Marketing Automation activities that yield tangible results for your business.
Our motivation is simple: To provide you with the highest quality, fully tailored Marketing Automation Services to enable your business to reach new heights. We look forward to delivering success in your business.
Take action today and find out how we help your business create Marketing Automations that support your growth goals.
Request your free 30-minute consultation here.
We'll be in touch to discuss the best Marketing Automation options for your business.