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The challenge

A UK-based manufacturing business operating globally was managing tens of thousands of products across multiple stock locations, supported by complex and highly interconnected supply routes.

Operating a complex commercial environment spanning sales, procurement, manufacturing, and logistics, the business relies on SAP to manage products, orders, and inventory, while HubSpot supports CRM, sales visibility, and customer engagement.

To support growth and give teams a single, accurate view of customer activity, the company partnered with us to integrate SAP and HubSpot, connecting operational data with commercial insight and enabling more efficient, informed decision-making across the organisation.

SAP and HubSpot integration
Hubspot SAP integration specialists

Addressing the disconnect between systems.

The company’s transition to HubSpot aimed to improve efficiency; however, a significant operational gap remained between SAP and HubSpot, limiting sales activity tracking and slowing CRM adoption.

The solution: a custom bi-directional integration

The custom bi-directional integration between SAP and HubSpot enabled seamless data flow, ensuring unified customer, order, and product information within HubSpot without disrupting existing SAP operations.

Unified customer View

The integration provides a single source of truth for sales teams, enabling them to access accurate customer data, which enhances their ability to tailor sales strategies effectively.

Reduced admin efforts

Automation of data synchronization significantly decreases administrative workload, allowing teams to focus on more strategic tasks while ensuring timely updates across platforms without manual intervention.

Improved accuracy

With centralised data management, reporting becomes more precise and reliable, empowering stakeholders to make informed decisions based on real-time insights and enhanced forecasting capabilities.

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Connecting SAP and HubSpot with a secure, flexible middleware integration.

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Nick Warner - Quote Author

Digital media stream are professional, knowledgeable and consistently delightful to work with. Always fast to respond to any new ideas and questions we have. Highly recommended.

Nick Warner
Director

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