---
title: Cost per click dropped 36% with Search Ads.
description: Growing Tech Company Reduced the Cost per click by 36% with Search Ads within the first 31 Days of Digital Media Stream PPC & Paid Advertising Management.
---

# Cost per click dropped 36% with Search Ads.

#### A growing tech company experienced unprecedented paid campaign success within the first month of DMS management thanks to our strategic approach implemented by a team of PPC experts.

36%

decrease in cost per click

1100%

increase in number of contacts.

101%

increase in traffic

## The challenge

A well-established tech company providing services across the UK and Europe sought our PPC and Paid Advertising expertise.

Focusing on one of their core service offerings, audit findings highlighted gaps within their former PPC and Paid Social campaigns, which were further restricted by rigid budget guidelines.

With online competitors allocating an ever-increasing budget to cornerstone keywords, our approach needed to anticipate and mitigate increased budgets while producing tangible results that translated into revenue.

![Dochtec results (2)](https://www.digitalmediastream.co.uk/hs-fs/hubfs/Dochtec%20results%20(2).png?width=2000&height=1125&name=Dochtec%20results%20(2).png "Dochtec results (2)")

![Dochtec results (3)](https://www.digitalmediastream.co.uk/hs-fs/hubfs/Dochtec%20results%20(3).png?width=2000&height=1125&name=Dochtec%20results%20(3).png "Dochtec results (3)")

## Our approach

The tech firm approached us with a simple brief, but a tall order: increase their marketing ROI with Paid Ads - and start generating viable leads. 

We decided to review their current campaigns and strategically analyse keywords and search terms to find out why they were struggling to bring leads from their paid campaigns.

Most of the keywords they were targeting were too expensive and the conversion rate was extremely low. Also the bidding strategy they were using wasn't suitable for their goal.

 

 

 

## The results

By strategically excluding high CPC keywords and irrelevant terms, we successfully reduced costs by 36%. This cost reduction enabled us to increase site traffic by 101%. The improved traffic quality led to a remarkable 1010% increase in leads within just three months of management.

![Dochtec results](https://www.digitalmediastream.co.uk/hs-fs/hubfs/Dochtec%20results.png?width=2000&height=1125&name=Dochtec%20results.png "Dochtec results")

![Rachel Tilley - Quote Author](https://www.digitalmediastream.co.uk/hubfs/Rachel%20Tilley.png)

#### We've worked with the team at Digital Media Stream for around 2 years now. They helped us to create a new website, provided SEO and content creation training and set up and managed our PPC campaign. They might be busy but are always approachable and willing to help. I'd happily recommend them to others.

**Rachel Tilley**  
Marketing Manager

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## Book a consultation with our Head of Paid