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Guide to HubSpot CMS: Website Design, Development & Comparisons

Guide to HubSpot CMS: Website Design, Developments & Comparisons

The HubSpot CMS is an incredibly powerful marketing tool ready to deliver enormous benefits to your business. 

In this article, we’ll answer all of your HubSpot CMS questions

Here’s what we’ll cover:

HubSpot Pricing 2022

HubSpot has free CRM tools, although the majority of the functionality is bundled into three levels of paid subscriptions: Starter, Pro, and Enterprise.

The price is modular, calculated based on which tools you need.

Here’s a breakdown of the base costs for each subscription:


Monthly, starts at

Annually, starts at

HubSpot Starter Pricing


£227 (£19/mo)

HubSpot Pro Pricing


£3564 (£297/mo)

HubSpot Enterprise Pricing


£11800 (£990/mo)


Undecided About HubSpot Pro vs Enterprise?

You can explore the differences to get a better idea of which paid subscription is better for you during a 14-day free trial of HubSpot Pro and Enterprise.

Like the sound of HubSpot but not sure how to pitch it to the higher-ups? Check out our post on how to justify HubSpot pricing to your boss.


HubSpot Hubs: What’s On Offer?

HubSpot offers six hubs, the most popular features and functionality of which are outlined below. 

HubSpot Marketing Hub

        • Create and publish blog content
        • Powerful SEO tools
        • Ad tracking & management
        • Social media management
        • Live chat 

HubSpot Sales Hub

        • Contact, deal & task management
        • Email tracking & notifications
        • Email templates & scheduling
        • Document sharing
        • In-app calling & tracking
        • Meeting scheduling
        • Quotes

HubSpot Service Hub

        • Ticketing
        • Team email
        • Live chat
        • Email templates
        • Email and chat to ticket
        • Ticket creation bots

HubSpot CMS Hub

        • SEO recommendations
        • Website themes
        • Fully integrated CRM
        • Drag-and-drop editor
        • Adaptive testing
        • Contact attribution reporting
        • The CMS Hub can maximise the efficiency of all of the other Hubs

HubSpot Operations Hub

        • Data sync
        • Data quality automation
        • Custom properties

HubSpot Web Design: What Is Growth-Driven Design & How Can It Benefit my Business?

The HubSpot CMS Hub is a purpose-built CMS builder with growth-driven design at its heart.

What is Growth-Driven Design (GDD)?

Growth-Driven Design (GDD) is a user-centric web design philosophy defined by an ongoing cycle of improvement to offer immediate and continued ROI.

You can learn more about Growth-Driven Design through our free eBook, and see how you can create a website that is low-cost, user-driven and up-and-running in as little as a single month.

Should I Choose GDD or Traditional Web Design?

Great question. We’ve written a comparison of Growth-Driven vs Traditional Design, which you can explore to find your best fit. As a top-level overview, these are the main aspects to consider:

    • Cost
    • Launch Time
    • User Experience
    • Continuous Improvement Phase
    • Data

Still not convinced? If you're not capturing your user's attention within 8 seconds, consider the lead lost. GDD considers this carefully and uses subtle but effective elements to maximise those crucial first few seconds of exposure to your brand.

How Can A HubSpot Website Benefit My Business?

HubSpot’s powerful web design tools have been built to streamline and optimise web design and represent millions of dollars worth of investment and market research.

Their hubs are geared towards businesses, and each tool is designed and refined to deliver ROI. Prioritising the customer, and using design to enhance their experience, growth-driven design can have meaningful and lasting benefits.

      • Increased credibility
      • Ability to catch the user's attention
      • Makes a great first impression
      • Helps you eliminate minor issues & errors that have big consequences
      • Sets you up to compete effectively in a mobile-first economy
      • Supports SEO through unmatched responsiveness and load speeds
      • Looks great, performs even better

And while this isn't a tangible metric, businesses that anticipate and meet the evolving demands of their customers and prospects through design will undoubtedly be the frontrunners for years to come.

HubSpot Integrations vs CRM Migrations: Which Do I Need?

If you’re currently using another CMS you’ll need to migrate to HubSpot to take advantage of its benefits.

If you’re on HubSpot already but use other software like Salesforce, or even bespoke tools, you’ll need to look at HubSpot integrations to get everything synced up.

You don't explicitly need a HubSpot Developer to carry out your integrations and migrations, but it's a cost worth considering if you weigh up the time, effort, and technical skills it would require.

HubSpot Onboarding: What Is It? 

HubSpot Onboarding is the process of getting your organisation set up on HubSpot and making sure everything is configured correctly. It's also a great way to explore the features and functionality of each Hub and ensure your team is confident in using the platform. 

Your precise needs will vary depending on your goals, the complexity of your business, the software you use, and various other factors.

This is a daunting task for HubSpot beginners.

HubSpot Onboarding with Digital Media Stream removes the pressure and lets you tap into our design, integration, and migration expertise. You also have access to discounted rates, technical support and expertise throughout.

HubSpot vs WordPress

WordPress powers huge swathes of the internet, and it’s available for free. So why would you choose HubSpot?

The answer: WordPress is free to download, but it’s not free to use.

When you crunch the numbers, HubSpot quickly becomes a cost-effective alternative. Here’s what to bear in mind:

    • Hosting is included in HubSpot but you pay extra to host WordPress, with the price increasing based on your business needs.

    • Plugins are required to achieve complex functionality on WordPress, and many have monthly subscriptions.

These are two examples of many: check out our comparison of HubSpot vs WordPress.

Seven Benefits of HubSpot CMS You Simply Cannot Ignore

    1. Speed: HubSpot is built from the ground up to run smoothly and efficiently.
    2. Reliability: HubSpot boasts incredible system performance and detailed status tracking.
    3. Security: an end-to-end approach to security ensures your data is safe.
    4. Excellent support available: live chatbots, in-depth resource pages, and expert human agents are on standby.
    5. Integration capabilities: HubSpot lets you tie together all aspects of your business into one centralised hub.
    6. More traffic, leads & intelligence: HubSpot’s powerful tools reveal complex insights in formerly disparate data.
    7. Not any more pricey than other CMSs: including WordPress, as we’ve seen, and others. 

Six HubSpot CMS Features To Your Inbound Marketing to Life

    1. Enhanced, real-time HubSpot CMS SEO recommendations bring content to life and maximise search performance.
    2. Fully-integrated CRM amplifies personalisation & opens doors to direct conversations with targeted customers.
    3. Themes empower and unify your brand, with custom development as an optional extra to achieve more success.
    4. Unprecedented insights are revealed through contact attribution reporting meaning you can track and nurture all leads through their user journey.
    5. Powerful analysis tools let you gauge the impact of your marketing. Dig into which content types, sources, and campaigns are driving the most leads, and refine accordingly.
    6. Adaptive testing makes ongoing refinement and improvement a reality.

Why Choose Digital Media Stream For Your HubSpot CMS Builds?

We are HubSpot Platinum Solutions Partners, trained and trusted by HubSpot. We offer a decade of digital expertise, and our suite of digital services enables us to bring your inbound marketing to life. 

We also understand that design is more than launching a new site: it's about data integrity and security, and we offer ongoing support with both.