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Steady Increases Across All Key Metrics Showing Impressive Uplift. Greater Manchester-based Professional Development firm sees soaring triple-digit organic growth across all metrics. A culmination of content and SEO, the ever-elusive hockey-stick growth is on the horizon.

Client: In Professional Development
Sector: Professional Services
Project: Time Frame: 18 Months
Platform: HubSpot Professional

A respected name in the professional development industry is reaping the rewards of a committed and strategic approach by our Content Marketing and SEO teams.

In May 2020 - when we were first engaged - the site was averaging less than 1000 hits a month from organic search.

Our initial on-site optimisation work in May saw approximately a 40% increase in traffic month-on-month which held steady until we completed the content strategy and subsequently started to publish strategic content in November 2020.

We have seen a steady increase over the period November 2020 - 2021, with exponential growth on the horizon.

Our contributions:

  • Strategy
  • Content
  • SEO
  • Link Building
Content Marketing Strategy-min
389%

Increase In Organic Traffic.

295%

Increase In Keywords Ranking 1-10 On Google.

166%

Increase In Keywords Ranking 1-3 On Google.

Our approach

After initial onboarding, we performed our standard audit and actioned resolutions on the most critical findings. 

We then moved on to our tried and tested content strategy process.

Team

SEO & Content

Deliverables

  • Content Audit
  • Keyword Research
  • Keyword Gap Analysis
  • Competitor Analysis
  • Topic Cluster Strategy
  • Establishing Tone of Voice
  • Quarterly Content Schedule
  • Schema Markup
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The results

May 2020

  • 9 keywords ranking in top 3
  • 24 keywords ranking in top 10
  • 252 keywords ranking in top 100
  • 922 users for May 2020

Nov 2021

  • 24 keywords ranking in top 3
  • 95 keywords ranking in top 10
  • 1045 keywords ranking in top 100
  • 4509 users for November 2021

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