Web Design, Digital, Property
The Heaton Group original website was geared towards content for investors, so other types of users struggled to navigate and find relevant content. Visitor numbers were static and the management team wanted to increase website visitors, improve user engagement and increase lead generation.
Digital Media Stream began by conducting an in-depth buyer persona study by interviewing real customers to identify their challenges, pain points and customer service expectations. From there, we analysed the feedback and overhauled the website and the content to match their customer profiles.
The new conversion paths developed on the website saw leads generated by this type of marketing reaching an all-time high of 78%. This resulted in the number of new contacts generated organically over a 6 month period increase by over 250%. Meanwhile, the content marketing strategy increased our client’s blog views by a over 230% whilst at the same time, increasing website engagement levels.
Brand: The Heaton Group
Project Time Frame: 3 Months
Services: Buyer Persona, Strategy, Design, Development, Content
Platform: HubSpot Professional
of leads generated by marketing
increase in blog views
increase in social media interactions
increase in organic new contacts
increase in visit to lead conversion rate
increase in the value of organic traffic
How We Helped
Digital Media Stream helped The Heaton Group to better understand who their ideal customer is and how they could effectively market their products and services towards an appropriate audience with efficient results. Coupled with a new website design, we helped our client attract and generate new leads through a targeted content marketing strategy.
Continuing to work closely with The Heaton Group, Digital Media Stream is optimising their client's website through growth-driven design.