Use popular social channels to prospect, engage with and convert new leads.
As an inbound marketer, you already understand the importance of social media as part of your marketing strategy. With more than one billion monthly active users on Facebook, and over 230 million monthly active users on Twitter, smart marketers know there’s more potential than ever to use social platforms to get their name out there.
Smart inbound marketers practice social prospecting – the art of scouring the social web, identifying potential prospects for your business, and engaging them to draw them to your site and get those potential prospects to your sales team. You’ve already got your fans and followers in your social networks. Now it’s time to check out everyone else.
This social prospecting workbook will teach you the fundamentals of how to listen to social media conversations in order to generate leads for your business. It’s beyond monitoring keywords. It’s about engaging people that may or may not know what your business can do for them. It's the social media guide you've been looking for!
By downloading this eBook you tap into thousands of hours of expertise and experience.
We invested time, money, and effort in ensuring this guide faithfully communicates the core concepts of social media prospecting, as well as simple and actionable instructions to engage with and convert more leads for your business.
We’re confident that if you take the time to read it, you will learn the skills you need to attract, engage, and delight more customers.
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