Over the last decade of SEO, we’ve seen a remarkable change in how searchers perform queries and interact with results; in how engines crawl, index, and rank pages; and in how marketers effectively influence the engines to send them traffic. But, in spite of these monumental shifts, a shocking amount of misinformation about the practice of SEO persists.
To say SEO has “changed a lot” would be the understatement of the decade. Just take a look at how Google’s Panda and Penguin algorithm updates shook the world of SEO professionals – marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways and swapped them for a long-overdue focus on quality content.
In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort. This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them, so you’re not wasting time on SEO that doesn’t matter.
By downloading this eBook you tap into thousands of hours of expertise and experience.
We invested time, money, and effort in ensuring this guide faithfully communicates the most common myths and assumptions about how SEO works.
We’re confident that if you take the time to read it, you will learn the skills you need to save time and not wasting a single moment on things that simply don’t matter for SEO.