Marketing to the Modern B2B Buyer.
The behaviour of modern B2B buyers is changing as rapidly as the digital landscape itself.
Many B2B buying experiences can still feel too automated and impersonal.
By the time a buyer contacts your business, they’re now up to 90% of the way through their buying journey (90%!!) and thoroughly researching the solution they need - including your own business offering and services.
But as B2B buyers become more and more blind to content and marketing communications in favour of their own research - how do you ensure the information they do see is timely, relevant and influential to their decision-making process?
With inspiration from the Baseone Buyersphere report, we’ve put together four initial steps to help you build an in-depth understanding of marketing to the modern B2B buyer.
What’s in this offer?
A fully comprehensive guide that teaches you how to market to the modern B2B buyer:
- Understanding purchase intentions by getting personal with personas
- How to build a community of advocates
- How to match your content strategy with the B2B buyer journey
- How to Map out the core stages in your B2B Buyer’s journey
- Why you should gain in-depth insight into your audience and their behaviours
- Discover how to nurture your leads effectively with multiple channel touchpoints
- Why you should effectively nurture your ‘not right now’ prospects before they go cold