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Marketing to the Modern B2B Buyer


The behaviour of the modern B2B buyer is changing as rapidly as the digital landscape.

By the time a buyer contacts your business, they’re up to 90% of the way through their buying journey and thoroughly researching the solution they need - including your own business offering.

But as B2B buyers become more and more blind to content and marketing communications in favour of their own research - how do you ensure the information they do see is timely, relevant and influential to their decision-making process?


This eBook will teach you how to:

  • Understand purchase intentions by developing buyer personas

  • Match your content strategy with the B2B buyer journey

  • Nurture your leads effectively with multiple channel touch point

  • Build a community of brand advocates


Download now to elevate your marketing efforts to new heights.