Wouldn’t it be better to attract customers with high-quality content tailored to their specific needs, rather than interrupting their online experience with unwanted ads? This is the key premise of inbound marketing: To build relationships, instead of eroding trust with indiscriminate advertising, and to foster trust, credibility and, ideally, repeat custom.
Trust in brands is slipping, thanks to the massive proliferation of intrusive advertising made possible by the internet. It turns out users don’t like being followed around the internet by remarketing ads: Instead they want their needs heard, understood, and a solution offered. Brands who respond to this shift in customer demand stand to reap the benefits.
Inbound marketing arose as a means of standing above the crowd. By matching customers with the right content at the right time you can attract them, engage them, and ultimately delight them. It’s a classic win-win situation, and this eBook contains all the information you need to create and implement a watertight inbound marketing strategy.
By downloading this eBook you tap into thousands of hours of expertise and experience. We invested time, money, and effort in ensuring this guide faithfully communicates the core concepts of inbound marketing, as well as simple and actionable instructions to create and implement your own strategy.
We’re confident that if you take the time to read it, you will learn the skills you need to attract, engage, and delight more customers.