Dumping raw sales data on your team doesn’t facilitate success. Providing them with a suite of tools which sift through the data for meaningful, actionable insights does. They can see new leads in real time, too, with the CRM’s live user tracking. This shows pages and products people are looking at to give your team a better idea of how to open the conversation.

Email sequences and tracking then let you target prospects with bespoke information, starting the conversation on a targeted not and tracking their user journey from the get-go.

Find out who is a good fit for your business with lead scoring systems based on weighting of numerous demographic factors, then act on good fit leads quickly and efficiently before they slip through the cracks. Constructing a bank of optimised sales content to cultivate the interest of prospective leads is easy with the HubSpot CRM. Case studies showcase previous customer successes. Whitepapers, ebooks, and demos spotlight different aspects of your brand and its service offering.

All this adds value to a leads’ decision process. Hitting the right lead with the right message at the right time is the best way to strike the iron while it’s hot.

A wider net to capture leads is wasted without a refined closing process. Drilling into the sales process data highlights gaps that can be addressed to close more leads: perhaps your ebook which gets lots of downloads but few conversions needs updating? Or targeting to slightly different customers? These insights feed into an ever-evolving sales process where pain points are identified and resolved, rather than ignored or glossed over.

As you collect sales data you can take advantage of predictive lead scoring to inform your sales outreach by fast-tracking leads who are most likely to convert.

Marketing automation further increases efficiency, this time by implementing automatic email sequences to engage with leads who are on their way to converting.

A streamlined UX mean sales teams can jump straight into selling, rather than juggling different documents and programs. The slick visual dashboard gives at-a-glance information on every step of the sales funnel; automatic updates mean that every email, meeting, or social media post are recorded. No more hunting around for information in disparate places.

Mapping your sales process properly within HubSpot’s CRM lets you forecast more accurately and report on more targeted conversion metrics. Reports are driven by relevancy: showcasing the right data so the right decisions can be made to increase success further.

Reporting on the right stuff means your team quantify success correctly, and are better positioned to achieve and build upon that success.