Eliminate double entry and data silos. Connect your GTM tools with back-office systems for seamless lead-to-cash flows and unified customer visibility.
As a HubSpot Diamond Solutions Partner with 12+ years delivering complex data projects - and holding the HubSpot Custom Integrations Accreditation - Digital Media Stream (DMS) designs and supports secure, reliable integrations tailored to your SAP landscape.
Custom Integration Features & Data Syncs
Exact fields & mappings and directionality depend on your SAP modules and commercial processes.
Accounts / Companies
HubSpot Companies ↔ SAP Customers (Sold-to/Ship-to/Bill-to)
Contacts & Hierarchies
HubSpot Contacts ↔ SAP Contacts (role & account hierarchy respected)
HubSpot Tickets ↔ SAP Service/CS (where applicable)
Deals & Quotes
HubSpot Deals/Quotes → SAP Sales Orders with status & document numbers
Use Cases by Team
Every team benefits from seamless data flow between HubSpot and SAP
Sales
Build quotes in HubSpot using SAP-driven products & pricing, then push to SAP for order creation
See live order, delivery, and invoice milestones on the timeline—reduce "any update?" calls
Flagged credit holds or stop-ship statuses visible on the deal
Marketing
Segment by purchase history, product family, or account tier
Trigger nurture journeys from order events (e.g., onboarding after first delivery)
Respect consent and regional preferences (GDPR/UK-EU)
Service
Sync tickets/work orders; expose installed base or warranty data in HubSpot
Give frontline teams delivery and invoice context next to the conversation
Ops & Finance
Eliminate rekeying; standardise SKUs and units of measure
Reliable revenue and AR context in HubSpot reporting without granting SAP access
Audit trails and error handling to IT standards
Business Benefits
Transform your operations with systems integration
Faster Lead-to- Cash
Sales stop copying data; orders flow first time
Single Source of Truth
Product and pricing consistency across teams
Better Forecasting
Deal stages align to real SAP status
Happier Customers
Proactive comms on delivery/invoice milestones
How it Works
We connect HubSpot to your SAP environment (e.g., S/4HANA or ECC) via secure APIs or middleware.
API Integration
Sales stop copying data; orders flow first time
Authentication
Product and pricing consistency across teams
Real time Sync
Deal stages align to real SAP status
Monitoring
Proactive comms on delivery/invoice milestones
Error Handling & Monitoring
Errors are logged with correlation IDs; failed messages are queued for automated retries and human review.
Data Compliance & Security
Data retention, field-level permissions and lawful bases for processing configured for GDPR/UK-EU compliance.
HubSpot Integration Specialists
Want to connect data between HubSpot and SAP and require a bespoke integration solution to a complex cross-system problem?
Whatever you need, we’ll find the solution for your business.
Our in-house team of specialist developers work with you to understand your requirements and implement the optimal solution.
Digital media stream are professional, knowledgeable and consistently delightful to work with. Always fast to respond to any new ideas and questions we have. Highly recommended.
Nick Warner Director
Ready to Connect HubSpot & SAP?
Let's discuss your integration requirements and design a solution that fits your business processes and technical landscape.
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