How does HubSpot integration work?

HubSpot integrations are broadly divided into 'native' and 'custom' integrations. Native integrations are the easiest to implement; simply sync your existing platform with HubSpot using the preset integrations. Custom integrations can connect any software to HubSpot via a secure OAUTH or API connection. The two pieces of software will be synced to exchange data in a compatible format between each other.

What is a HubSpot Integration?

HubSpot Integrations enable you to seamlessly sync your business data between another platform and HubSpot, letting you take full advantage of the powerful marketing and sales features that HubSpot provides, whilst still retaining critical business continuity.

What does HubSpot integrate with?

There are hundreds of popular integrations for HubSpot, from apps to web services. This growing ecosystem of certified non-HubSpot tools is fully compatible with HubSpot. You can discover brand new software from certified integrators or connect your existing systems effortlessly. You could even do both! Some of the most popular HubSpot Integrations include: - HubSpot Ecommerce Integrations: Facebook Ads, Magento, Shopify. - HubSpot Email Integrations: Apps like Gmail, Zoom, Slack. - HubSpot Productivity Tools Integration: Asana, Zapier, Jira. - HubSpot Analytics Integrations: Unbounce, Pure Chat, SurveyMonkey.

How do I integrate apps with HubSpot?

For any app to be compatible, it must have an API of some description. There are excellent resources available through HubSpot, providing detailed instructions to help you navigate your integration. These, however, are suitable for popular apps and web services. Customised integrations require a tailored approach with an understanding of the platform to maximise functionality and ensure data security.

Do I need a HubSpot Developer for my integration?

While there is no explicit requirement for a HubSpot Developer to head up your HubSpot integrations, a HubSpot Agency is an excellent choice for peace of mind, trusted outputs and accredited support.

What is possible with HubSpot Integrations?

Whether you need to integrate with popular platforms or a completely custom piece of software, we can help. We can create Custom HubSpot Integrations with code, pulling out APIs to be created manually. We test the API limitations of your current software to make sure we can deliver the best possible integration.

What is the price of a HubSpot Integration?

HubSpot Integrations vary greatly. Some integrations are complex, others are simpler. Some require manual configuration, others don't. Some clients know exactly which software they want to integrate, others are exploring their options. Our pricing, like our Custom HubSpot Integration service, is tailored to your specific needs.

HubSpot & SAP Integration.

Eliminate double entry and data silos. Connect your GTM tools with back-office systems for seamless lead-to-cash flows and unified customer visibility.

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Advanced HubSpot-SAP Integration Features

Data fields, mappings, and sync direction are tailored to your SAP configuration and commercial workflows.

Accounts / Companies

HubSpot Companies ↔ SAP Customers (Sold-to/Ship-to/Bill-to)

Contacts & Hierarchies

HubSpot Contacts ↔ SAP Contacts (role & account hierarchy respected)

Products & Price Lists

SAP Materials / Price Conditions → HubSpot Products / Price Books

Orders & Delivery Status

SAP Sales Orders / Deliveries → HubSpot timeline & deal properties

Support Tickets

HubSpot Tickets ↔ SAP Service/CS (where applicable)

Deals & Quotes

HubSpot Deals/Quotes → SAP Sales Orders with status & document numbers

Connecting SAP and HubSpot with a secure, flexible middleware integration.

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Use Cases by Team

Every team benefits from seamless data flow between HubSpot and SAP

Sales

Build quotes in HubSpot using SAP-driven products & pricing, then push to SAP for order creation
See live order, delivery, and invoice milestones on the timeline—reduce "any update?" calls
Flagged credit holds or stop-ship statuses visible on the deal

Marketing

Segment by purchase history, product family, or account tier
Trigger nurture journeys from order events (e.g., onboarding after first delivery)
Respect consent and regional preferences (GDPR/UK-EU)

Service

Sync tickets/work orders; expose installed base or warranty data in HubSpot
Give frontline teams delivery and invoice context next to the conversation

Ops & Finance

Eliminate rekeying; standardise SKUs and units of measure
Reliable revenue and AR context in HubSpot reporting without granting SAP access
Audit trails and error handling to IT standards

Business Benefits of HubSpot-SAP Integration

Transform your operations with systems integration

Faster Lead-to- Cash

Sales stop copying data; orders flow first time

Single Source of Truth

Product and pricing consistency across teams

Better Forecasting

Deal stages align to real SAP status

Happier Customers

Proactive comms on delivery/invoice milestones

How the HubSpot-SAP Integration Works

We connect HubSpot to your SAP environment (e.g., S/4HANA or ECC) via secure APIs or middleware.

API integration

Sales stop copying data; orders flow first time

Authentication

Product and pricing consistency across teams

Real time sync

Deal stages align to real SAP status

Monitoring

Proactive comms on delivery/invoice milestones

Error Handling

Errors are logged with correlation IDs; failed messages are queued for automated retries and human review.

Data Compliance

Data retention, field-level permissions and lawful bases for processing configured for GDPR/UK-EU compliance.

HubSpot Integration Specialists

As a HubSpot Diamond Solutions Partner with over 12 years’ experience, Digital Media Stream delivers secure, bespoke SAP–HubSpot integrations built for complex business environments.

If you need to connect systems, unify data, and solve cross-platform challenges, our accredited integration specialists design and implement the right solution for your business, secure, scalable, and tailored to your SAP landscape.

FAQs

Can this solution handle large-scale manufacturing data?

Yes. We specialise in complex B2B environments and have successfully delivered over 40 setups, including for global businesses managing tens of thousands of products across multiple stock locations

How is data security handled?

The integration follows best practices for API authentication and data integrity. These robust security measures safeguard against unauthorized access and ensure compliance with relevant regulations.

How does the system ensure data accuracy?

The middleware ensures product and line-item data accuracy by minimizing errors and discrepancies. Automating these transfers reduces manual entry errors and accelerates workflows across the organisation.

What visibility will my sales team gain into orders and quotes?

Sales teams gain enhanced visibility into quotations and sales orders directly within HubSpot. This provides a single source of truth for order history, enabling better communication and more informed decision-making.

Will this integration disrupt our current SAP workflows?

No. The custom middleware is designed to ensure unified customer and order information without disrupting your existing SAP operations.

Is the HubSpot and SAP integration bi-directional?

Yes. The custom integration enables seamless bi-directional synchronization of customer and transactional data, ensuring both systems are always updated with the latest information.

How much does the HubSpot and SAP integration cost?

The cost depends on the scope of your integration and the outcomes you want to achieve.
Pricing is typically influenced by factors like which SAP and HubSpot data you need to sync, whether the integration is one-way or bi-directional, how frequently data needs to update, and any custom objects or workflows involved. Once we’ve confirmed your use cases, we’ll provide a clear, fixed-cost proposal aligned to your requirements.

Ready to connect HubSpot & SAP?

Let's discuss your integration requirements and design a solution that fits your business processes and technical landscape.