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How To Create Buyer Personas For Your Business

Organise your audience segments and empower your marketing

Want to know how to create a buyer persona? We have the answers

Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.

At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. When combined with the lifecycle stage (i.e. how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content.

When you download this eBook, you tap into a wealth of knowledge and expert advice about how to create buyer personas for your business. Additionally, discover a range of practical methods used for gathering the information you need to develop your personas.

What’s in this offer?

The ultimate in-depth guide to buyer personas for your business:

  • What are buyer personas?
  • What are negative personas?
  • How to create buyer personas
  • How you can use buyer personas
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About This eBook

  • What's the catch? There’s no catch: Simply enter your details and you can download our in-depth inbound marketing guide for FREE.
  • What format is the guide in? Our guide is in PDF format. You’ll be able to read it on pretty much any device without any issues.
  • Why do you need information from me? We ask for your information so that we can send you relevant information and marketing communications, based on the nature of the resource(s) you download from our site. We don’t spam, and you can unsubscribe any time. You can find our terms in full in our privacy policy.

Your Guide To Buyer Personas

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns.

With this eBook, you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company.