Buyer personas are fictional, generalized representations of your ideal customers. They help you understand your customers (and prospective customers) better and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.
At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience. When combined with the lifecycle stage (i.e. how far along someone is in your sales cycle), buyer personas also allow you to map out and create highly targeted content.
When you download this eBook, you tap into a wealth of knowledge and expert advice about how to create buyer personas for your business. Additionally, discover a range of practical methods used for gathering the information you need to develop your personas.
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns.
With this eBook, you can learn best practices for persona research and create beautiful, well-formatted buyer personas that you can share with your entire company.