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Define your target audience, find better prospects and increase sales.

As a business, you may not realise just how important buyer personas are for targeting the right customer, client, or candidate.

But, just as audience awareness is important when writing a letter about last Saturday night to your grandmother versus your best friend (we bet you’d change the details dramatically!), it’s vital to know whom you are targeting.

By downloading our FREE Customer Profile Template for Inbound Marketing, you will have access to your very own template copy that will help you define your target audience, understand your ideal customer and address your audience’s needs.

You'll do all this by writing the content they want to read and build trusting relationships with your customers.

New - Customer Profile Template

What to expect from your download.

To help you create the most powerful customer profiles, we've packed this resource full of customer profiling benefits. navigate through your persona creation process with:

  • An introduction to customer profiles for inbound marketing (the what, why, how and whom)
  • Practical guidance on how to create robust and meaningful customer profiles while maintaining the quality of your customer data when trends change
  • Instruction on how best to utilise your customer profiles to create highly targeted content that's likely to convert.
  • A summary of negative personas and representation of who you don’t want as a customer.
  • Customisable templates to help you understand who your most ideal customers are.