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How well do you know your target audience?

As a business, you may not realise just how important buyer personas are for targeting the right customer, client, or candidate. But, just as audience awareness is important when writing a letter about last Saturday night to your grandmother versus your best friend (we bet you’d change the details dramatically!), it’s vital to know whom you are targeting.

By downloading our FREE Customer Profile Template for Inbound Marketing, you will have access to your very own template copy that will help you define your target audience, understand your ideal customer and address your audience’s needs. You'll do all this by writing the content they want to read and build trusting relationships with your customers.

New - Customer Profile Template

What’s in this offer?

A fully comprehensive guide to building lasting relationships with your customers:

  • The what, why, and how of customer profiles
  • How to use buyer personas
  • How to create a buyer persona
  • How a negative persona can affect your business
  • How to use personas to deeper understand both your current customer and prospective customers
  • How to use personas to write effective copy
  • Blank customer profile templates so you can create your own buyer personas