Driving Marketing Growth
In The B2B Market

Background
RDX Sports have focused their sales efforts directly to the consumer market, having great success through eCommerce platforms such as Amazon, eBay and their own website. With growing competition throughout third-party marketplaces, RDX knew they needed to grow their ‘Business-to-Business’ sales by increasing distribution partners through sports facility providers including gyms, specialist fight clubs and sporting goods retailers in the US and UK markets.

Approach
Digital Media Stream placed a focus on targeted campaigns aimed at attracting Business Owners and Senior Management from Health & Fitness Clubs in the US and the UK markets. We performed market research, designed a content marketing strategy to educate the target audience, combined organic search techniques with both paid and organic social strategies, and worked with the RDX Business Development Team to define a sales model that fully aligned and complemented the content marketing strategy.

Outcome
Digital Media Stream were able to capitalise on short-term qualified traffic and lead generation through targeted PPC campaigns. Through integrated content with outreach strategies, we helped RDX Sports gain press coverage, not only raise awareness but gain influential links from trustworthy industry websites. Finally, lead nurturing strategies utilised the Hubspot Marketing Automation features to continually target prospects in the buyer's journey and move them further down the sales cycle.

Databank