Digital, Content, Development, Marketing Strategy
A technical roadmap was clear very early on - the development of a secure communication platform that could be used to tackle the challenges surrounding the security of personal and business data. Pushfor needed to develop an effective go-to-market strategy that communicated a clear value proposition, identified key audience segments, generated thought-leadership content and be investor ready.
Joining Pushfor as their digital marketing partner in 2015, the game plan was to take Pushfor's solution to market. The strategy placed a focus on content marketing in order to attract prospective customers and drive interactions that were helpful to the end user. Digital Media Stream included an in integrated approach through channels such as blogs, search engines, and social media. Attracting qualified prospects and builds trust was key for Pushfor.
With a divisive strategy and persona development, Digital Media Stream developed the website to ensure the user experience was inline with the company's growth ambitions. We Digital Media deployed our retained marketing services to raise awareness, build connections, monitor competition and perform testing with company messaging and content delivery. This enabled Pushfor to set down benchmarks and gain further intelligence for their growth goals.
Project Time Frame: 6 Months
Services: Strategy, Website Development, Content, Campaign Management
Platform: HubSpot Professional