SaaS, Digital, Content, Property
Fast growing SaaS company providing enterprise solutions to the public sector wanted to ensure their sales and marketing strategies were fully aligned and easily managed from the HubSpot and Salesforce platforms.
Utilising Digital Media Stream's website and audit service, the project progressed to creating an content strategy consisting of topic cluster development, competitor analysis, keyword research and conversion rate optimisation. We then set out to deliver a persona-driven content schedule, CRM set-up, lead scoring, strategy checklist, and lead conversion workflows strategy.
Digital Media Stream successfully delivered Mobysoft with a content schedule focused on all stages of the buyer's journey. The project saw the unification of the Salesforce CRM with the HubSpot marketing platform to ensure Mobysoft's reporting data was clear and concise and aligned the marketing and sales teams activity.
Project Time Frame: 6 Months
Services: Strategy, Content, SEO, Social Media
Platform: HubSpot Professional