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Sales And
Marketing Alignment

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Mobysoft

Sales And Marketing Alignment

Mobysoft's social housing intelligence software applications help landlords protect & maximise revenues, mitigate welfare reform and embed efficiencies. Mobysoft provides time-and-cost saving solutions, which create a tangible return on investment and efficiencies for the social housing sector.

SaaS, Digital, Content, Property

Background
Fast growing SaaS company providing enterprise solutions to the public sector wanted to ensure their sales and marketing strategies were fully aligned and easily managed from the HubSpot and Salesforce platforms.



Approach
Utilising Digital Media Stream's website and audit service, the project progressed to creating an content strategy consisting of topic cluster development, competitor analysis, keyword research and conversion rate optimisation. We then set out to deliver a persona-driven content schedule, CRM set-up, lead scoring, strategy checklist, and lead conversion workflows strategy.

Outcome
Digital Media Stream successfully delivered Mobysoft with a content schedule focused on all stages of the buyer's journey. The project saw the unification of the Salesforce CRM with the HubSpot marketing platform to ensure Mobysoft's reporting data was clear and concise and aligned the marketing and sales teams activity.

Databank

Sector: SaaS

Brand: Mobysoft

Project Time Frame: 6 Months

Services: Strategy, Content, SEO, Social Media

Platform: HubSpot Professional

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“Great team at Digital Media Stream that have really added value to our Hubspot implementation. They have been able to guide us through and advise on config and best practice along with really useful insight on how they use the system. I would recommend them to any organisation that is looking at HubSpot as they will take the time to understand your business and marry the solution to your needs and work with you on an on-going basis to ensure incremental improvements.”

Adrian Mills