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Redesign the Luminate brand to stand out against competitors and compete with leading agencies in the marketing industry. Impress a new audience and discover new directions for the company to grow, digitally.

Client: Luminate Digital
Sector: Marketing
Project: Time Frame: 3 Months
Platform: HubSpot Professional

Luminate Digital's previous website lacked a distinguishable digital presence compared to their competitors, thus seeking an immediate rebrand. With intent to position themselves as a leading digital marketing agency and impress new audiences, a full business rebrand was commissioned by parent company Digital Media Stream.

Our contributions:

  • Digital strategy
  • Brand development
  • Concept design
  • Content marketing strategy
  • SEO Strategy
  • Hubspot integration

Decreased Bounce Rate.


Immediate Increase in Average Weekly Visitors.


Average Session Duration Increase.

Our approach

To compete in a crowded marketplace, Digital Media Stream knew they had to create a unique brand identity that experimented with storytelling, layout, and it was conceptualised. From typography to colours, the rebranding exercise went from multiple concepts to final delivery of all assets through a series of collaborative workshops, presentations and focus groups.

Case study_luminate17

The results

Luminate’s new rebrand strongly reinforces a core brand value - innovative, focused and reliable. This ethos was further incorporated into the visual identity which was followed by the creation of a bespoke logo, demonstrating how Luminate shines a light on brands through inbound marketing. The rebrand outlined new design assets that were unique and nothing audiences had seen before.

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