Brand Identity, Logo, Digital
Luminate Digital's previous website lacked a distinguishable digital presence compared to their competitors, thus seeking an immediate rebrand. With intent to position themselves as a leading digital marketing agency and impress new audiences, a full business rebrand was commissioned by parent company Digital Media Stream.
To compete in a crowded marketplace, Digital Media Stream knew they had to create a unique brand identity that experimented with storytelling, layout, and it was conceptualised. From typography to colours, the rebranding exercise went from multiple concepts to final delivery of all assets through a series of collaborative workshops, presentations and focus groups.
Luminate’s new rebrand strongly reinforces a core brand value - innovative, focused and reliable. This ethos was further incorporated into the visual identity which was followed by the creation of a bespoke logo, demonstrating how Luminate shines a light on brands through inbound marketing. The rebrand outlined new design assets that were unique and nothing audiences had seen before.
Brand: Luminate Digital
Project Time Frame: 3 Months
Services: Branding, Design, Development, Content, Social
Platform: HubSpot Professional
Decreased Bounce Rate
Immediate Increase in Average Weekly Visitors
Average Session Duration Increase
Ollie Ainsworth - Head of Content
How We Helped
With a new website, assets, and rebrand, Digital Media Stream has helped to underpin the Luminate brands growth goals against their competitors. Particularly, the new brand design has created a memorable company identity and showcases the innovative designs and features that our agency can produce for future clients.
Constantly evolving, Digital media Stream aims to continuously optimise its own website and customer websites for improved user experience. For more insights into website redesign, Digital Media Stream offer the most valuable and helpful content that’s always readily available on-the-go and downloadable for both website visitors and existing clients.