Sure, the purely visual elements of your newly designed website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood. If people can’t find your website via search, and can’t intuitively navigate through your site’s pages, it doesn’t matter how beautiful it looks.
A flashy exterior doesn’t help much if the actual machine fails to function. When it comes to your website redesign, form and function need to be a package deal. So while you should absolutely add those new beautiful CTA buttons, and add that big beautiful hero image on your homepage, don’t forget about what’s happening behind the scenes.
In this guide, we cover one particular portion of the less glamorous side of website redesigns: search engine optimization. While the way we think about SEO is always evolving — with the focus now shifting toward optimizing content for the searchers themselves, as opposed to for the search engines — it’s still something you can’t afford to overlook.
With all of the moving pieces that go into a website redesign, it's easy to overlook SEO best practices.
To help keep you on track, we've compiled 10 common SEO mistakes that you should avoid, featuring tips and tricks from marketers who have dealt with redesigns in the past.
In addition to giving your website a fresh new look, this guide will grant you the opportunity to optimise your site and improve its performance in the search engine results pages, resulting in more traffic.
Make sure you avoid an SEO disaster by downloading your FREE Guide today!