Choosing the right HubSpot Agency partner to manage your marketing is a big decision, and there are tons of factors to consider. We’ve written this guide to help you navigate the process, and to give you full confidence in making the right choice.
In this guide, we’ll outline everything you need to know about working with a HubSpot Agency, including the HubSpot services offered, the partner tiers, the requirements for working together, and more.
Here’s what we’ll cover:
When it comes to working with a HubSpot Agency, there are two main options: HubSpot Solutions Partners and HubSpot Providers. Before we delve in, let’s clarify what each means:
While both HubSpot Agencies and Digital Agencies can deliver a wealth of benefits to a business, there are certain circumstances where specialist HubSpot Agencies take clear precedence.
Here are some situations where the value provided by a HubSpot Agency will be indispensable:
You operate in the B2B arena
HubSpot’s tools are geared towards B2B businesses more so than eCommerce or other methodologies.
You operate in tech, recruitment, SaaS, or managed professional services
While HubSpot is great for a wealth of other industries, the four outlined above stand to see huge gains. Take a look at our case studies to see some examples.
You want to get more from your current HubSpot setup
If you’re already using HubSpot but don’t feel like you’re getting much from it, a specialist agency can help.
Our no-cost, no-obligation HubSpot Portal Review can give you a roadmap to unlocking HubSpot’s full potential.
You want to upgrade your HubSpot membership
Maybe you’ve been using the free tools and are keen to see what the higher-level subscriptions can do, but you’re unsure how to move forward.
You want custom integrations and/or CRM migrations
Leveraging HubSpot’s full potential often involves custom integrations with other platforms and software and migrating existing site configurations: a specialist agency can advise on and implement recommended improvements.
You’re especially keen on Inbound Marketing
Inbound Marketing is HubSpot’s raison d'être, and its entire platform is built around delivering inbound success.
Inbound at the front and centre
You’re focused on Lead Generation
A fundamental aspect of Inbound Marketing is attracting the right type of leads and successfully converting them. HubSpot’s platform offers unparalleled features and functionality for doing this.
You want access to top-tier HubSpot expertise
As a sprawling collection of tools and tiers, HubSpot can be a daunting prospect to the uninitiated. Specialist agencies have the expertise and experience required to guide you toward the myriad benefits waiting for you at the heart of the maze.
When researching HubSpot Agencies, you’ll come across different tiers to distinguish the top HubSpot names in the field. Let’s take a look at what this means for your business.
HubSpot evaluates their partners twice a year to ensure they’re still delivering on things like:
We’re a proud Platinum partner, meaning that we’ve delivered demonstrable value for our clients, many of whom are SMEs.
Gauging which HubSpot Agency is right for you depends on a few factors:
You don’t need to have the HubSpot CRM to work with a HubSpot Agency, nor does your site need to be built on the HubSpot CMS. There are no prerequisites, it's purely a choice of what's most closely aligned to help you achieve business success.
It is possible for a site to have a HubSpot frontend with a different CRM (Salesforce, for example), or vice versa, like a WordPress frontend with HubSpot CRM.
While moving to HubSpot will unlock additional benefits when working with a HubSpot Agency, strategic work can be done independently of a decision of whether to migrate to HubSpot: for example, auditing your site and seeing where the software would be a good fit.
Now you know a little bit about HubSpot Agencies, let’s explore some of the benefits of working with one:
With expert guidance, you'll be able to attract more - and better - customers. Then, when they're on board, you'll know them in greater detail than ever before thanks to HubSpot's powerful profiling tools.
And as it costs up to 7x more to attract a new customer than it does to retain an existing one, the potential savings here are huge.
We mentioned getting to know your customers better than ever before: this is just one example of how data can be leveraged in HubSpot. Then you can monitor this data and analyse it for insights through powerful, and completely customisable, dashboards. (And guess what: as experts, we can set up and interpret these reports for you).
What’s more: HubSpot’s suite of built-in tools removes the need for subscriptions to other services - more money saved!
Working with a HubSpot Solutions Partner means working with an agency that has demonstrated an ability to achieve results that corroborate their expertise with the platform. Working with such a partner gives you full and immediate access to this expertise, with the peace of mind that HubSpot's twice-yearly vetting process keeps it up to date.
Solutions Partners are privy to new developments in the way of new products and hot off-the-press updates, too, giving you a competitive advantage when those products become publicly available.
When you onboard with a HubSpot Solutions Partner you won’t pay HubSpot’s onboarding fee, as long as the agency proves they are providing the service. This equates to more savings.
A specialist agency can help you to skill up your team, to power up your HubSpot with custom integrations, to migrate your current configuration across to the platform, all while delivering content, SEO, CRO, and more.
6. All the stuff you’d expect from a digital agencyOn top of these five HubSpot-specific benefits, solutions partners deliver all the results and improvements you’d expect from a traditional digital agency, including better rankings, reach and visibility, increased leads, better conversions and, most importantly, more sales.
We are a Platinum HubSpot Agency Partner, meaning we offer a suite of HubSpot agency services alongside traditional marketing disciplines. Here’s a taste of what we can do:
First up, our web development and design services. This refers to the initial creation and ongoing maintenance of your website, including everything from technical development, web engineering, user experience (UX), user interface (UI), and more.
Our HubSpot Platinum certification means acknowledgement of our ability to achieve results through our integrated inbound marketing services. The inbound methodology utilises various types of digital marketing to create and distribute content, which then attracts website visitors and converts them into customers.
Inbound is non-disruptive and effective, and when deployed as part of a holistic strategy including content marketing, SEO, PPC, and CRO, delivers incredible gains.
On this foundation, we use marketing automation to streamline marketing activities, qualify leads, and ultimately increase spend and ROI.
There are myriad types of marketing automation, meaning that the right solution for your business will be a bespoke mix of things. In the onboarding process, we’ll work with you to determine what this blend looks like, then we’ll design and implement it.
Businesses often baulk at the potential costs of working with a HubSpot Solutions Partner, without actually researching those costs.
Because guess what?
The truth is that you’ll pay no more or less than a standard digital marketing agency: the price you pay will reflect the tailored solution that’s right for your business.
We find that our customers gain a lot from initial conversations and consultations, both of which you can book here. This dialogue will help to ensure that you understand potential spend and that you can get as much bang for your buck as possible once the campaign is in progress.
One thing we always recommend - whether working with us or another agency - is to request a breakdown of line items that comprise their costing. Transparency is an important part of any agency relationship, and this breakdown will give you further clarity on where your money is going.
Good question. And the answer is simple: HubSpot is what we E-A-T and B-R-E-A-T-H-E:
And when it comes to what we breathe:
Here are answers to some common questions we get asked in consultations and onboarding with our customers:
HubSpot and WordPress: two of the world’s most powerful CMS’.
If you use WordPress, our range of core digital marketing services is just as beneficial. There is no explicit need to be using the HubSpot CMS to benefit from our services.
If your site is built on WordPress, it's entirely your choice whether you remain or migrate over. We’ve guided multiple clients through this process and seen success each time, and believe our offering is more powerful when our clients have access to all of HubSpot's powerful tools.
No. There is no explicit need to have a website built on HubSpot CMS to take advantage of our digital marketing services.
HubSpot Agency pricing is dependent on what you need, and our services are no more or less expensive than traditional marketing agencies.
Saying we’re a HubSpot Platinum Partner is all well and good, but you rightly need to know that this credential is still valid. HubSpot appraises their partners twice a year, so you can rest assured that as long as we’re listed as Platinum partners on the HubSpot solutions directory, it’s accurate.
We hope this guide has clarified your understanding of HubSpot Agencies and the benefits they offer.
Finding the right agency partner can be a daunting process, but with guidance, it’s possible to navigate the maze and find an agency that integrates smoothly with your business.
And once you’ve got this, the sky’s the limit!
We’d love to talk you through how our HubSpot services can revolutionise your marketing efforts.
Why not book a chat with us? Or request a free, no-obligation HubSpot portal review?