Content is the core of all digital marketing as it plays a role in every aspect of the marketing funnel from attraction, to conversion, to winning and renewing customers.
Content is driven from defining your buyer persona’s and ensuring that what you produce has real value to your prospective customer.
Our team helps you build relationships with your target audience to instill confidence and credibility whilst building pipeline to hit your revenue targets.
Content Research & Production – Depending on the output of the conceptualisation stage, this could include executing client polls, surveys, gathering case studies,interviewing employees, industry experts and so on.
At this stage we focus on providing content to address key issues, problems, challenges or goals that the prospect has not yet found a solution for. These include the likes of:
As prospects move further down the funnel, they begin to identify the direction they want to go in and are now looking for solutions to meet their needs. At this point we produce content that fulfills value to help the user commit to the next level with a focus on solutions.
As the title suggests, we produce material that aligns with converting your prospects into serious sales opportunities. As your leads become more qualified the content is designed to provide information to help them choose you as the chosen supplier.
Want to set us a challenge for a new campaign?
Considering a Content Marketing Agency Partner? Speak with one of our digital doers by filling out the form on the right or give us a call directly on the number below and we will get back to you in a flash!
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