All of our marketing services include Strategy Development whether it’s establishing a full end-to-end digital campaign or delivering a standalone project.
For many companies, we are brought into the fold in a consulting or training capacity to equip internal teams with the most effective strategies, tactics, and tools to achieve their marketing goals. Our most popular type of consulting service is what we call a ‘Discovery & Design Engagement’.
Whilst every engagement is tailored for each company, there are a number of common areas that are assessed with the key aims of increasing revenue, reducing operational costs and improving internal processes.
Reducing Costs & Improving Processes
Company Overview & Key Objectives
The initial discovery is focused on the objectives you have at a business level for the coming 12-24 months. Through a discovery / interview style approach we work with you to address areas that will understand your growth goals including the likes of:
Defining Target Market Persona's
Following the initial discovery we shall move towards uncovering who your current and ideal customers are - what they like about your product or service and what makes them a good fit (or not as the case may be) with your company. We often include representatives from your sales team to gather feedback on the leads they are interacting with and understanding any generalisations can they make about the different types of customers you serve best.
Leading on from the target persona creation we will put together an outline strategy for creating content to support goals at different stages of your buyer journey - these stages include:
Forming the Complete Picture
Based on the discovery activity and the content strategy that has been defined to your target audience, we then move to the final part of the Design which will provide the detail behind building your campaign workflow. Whilst this will vary from one project to another - the key activity areas are shown in the diagram below:
Delivering the Strategy & Logistics
Inbound marketing helps you talk to the prospects you want to reach, about the things they want to hear about. Whether the goals of the campaign strategy review was focused on Brand Awareness, Lead Generation, Lead Nurturing, Revenue Generation or mix of all, we deliver a documented framework that will also be presented back to you in person including:
The discovery & design engagement is typically delivered over a 2-3 week period including onsite and off-site consultancy. The number of consultancy days within the engagement will be outlined specifically prior to the project commencing.
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