B2b, Digital, Content, Web Design
The Coaching Manual needed a content platform that would attract the attention of qualified leads and convert them into customers. With the aim to target large soccer organisations in the US and UK, the project would require a full suite of tools that positioned a focus on lead growth and customer conversion.
Digital Media Stream began by connecting The Coaching Manual with inbound marketing and sales platform HubSpot. The platform would serve as a base for the creation of engaging resources and attract leads to The Coaching Manual's website. Additionally, a content strategy would be put in place to move users down the marketing funnel, ultimately leading to new paying customers for the client.
New conversion paths developed on the website saw leads generated by 219% over a nine month period. Meanwhile, the content marketing strategy increased our client’s blog views by a over 221% over a period of six months, whilst at the same time, increasing website engagement levels.
Brand: The Coaching Manual
Project Time Frame: Ongoing
Services: Buyer Persona, Strategy, Design, Development, Content
Platform: HubSpot Professional
more leads generated
increase in blog views
increase in landing page views
How We Helped
Digital Media Stream helped The Coaching Manual to better attract high-quality B2B leads to their website. Coupled with a new conversion points across their website, we helped our client attract, generate and convert new leads through a targeted content marketing strategy.
Continuing to work closely with The Coaching Manual, Digital Media Stream is optimising their client's resources to continue increasing website traffic, generate new leads and improve their client's growth goals.