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Attracting & Converting
Leads In The B2B Market

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The Coaching Manual

Attracting & Converting Leads In The B2B Market

The Coaching Manual is a resource built for soccer coaches who want to improve their understanding of coaching, find real practical sessions which they can use and accelerate the development of their players by creating a first-class soccer learning environment. The software provides broadcast quality training footage, delivered by experienced and highly qualified coaches.

B2b, Digital, Content, Web Design

Background
The Coaching Manual needed a content platform that would attract the attention of qualified leads and convert them into customers. With the aim to target large soccer organisations in the US and UK, the project would require a full suite of tools that positioned a focus on lead growth and customer conversion.

Approach
Digital Media Stream began by connecting The Coaching Manual with inbound marketing and sales platform HubSpot. The platform would serve as a base for the creation of engaging resources and attract leads to The Coaching Manual's website. Additionally, a content strategy would be put in place to move users down the marketing funnel, ultimately leading to new paying customers for the client.

Outcome
New conversion paths developed on the website saw leads generated by 219% over a nine month period. Meanwhile, the content marketing strategy increased our client’s blog views by a over 221% over a period of six months, whilst at the same time, increasing website engagement levels.


Databank

Sector: B2B

Brand: The Coaching Manual

Project Time Frame: Ongoing

Services: Buyer Persona, Strategy, Design, Development, Content

Platform: HubSpot Professional

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Let's Talk Results

219%

more leads generated

221%

increase in blog views

1126%

increase in landing page views

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Project conclusion

How We Helped
Digital Media Stream helped The Coaching Manual to better attract high-quality B2B leads to their website. Coupled with a new conversion points across their website, we helped our client attract, generate and convert new leads through a targeted content marketing strategy.

Next Steps
Continuing to work closely with The Coaching Manual, Digital Media Stream is optimising their client's resources to continue increasing website traffic, generate new leads and improve their client's growth goals.