Editorial, Digital, Content
As responsible marketers, we understand GDPR and how to make this work for our business. As business growth experts we also understand how GDPR can be a significant step change in the way businesses handle data and communicate with other businesses and consumers. To help, we invested our resources in creating a GDPR Toolkit for Businesses.
We created a GDPR keyword focused content strategy which included over 20 GDPR related articles supporting our GDPR landing page. Our design team created bespoke designs that created a sense of urgency for the visitor, ensuring they downloaded the toolkit. Targeted pop-ups on the landing pages ensured that visitors were given another final opportunity to download the GDPR toolkit. Success in this project required close collaboration between our marketing and design teams.
Luminate - a brand of Digital Media Stream - became an authority on GDPR, giving the website traffic a sustained and continuous boost. Bespoke landing pages, complete with a GDPR countdown timer, resulted in an extremely high visitor to lead conversion rate, attributing to hundreds of downloads (and counting) of the GDPR toolkit.
Brand: Luminate (Digital Media Stream)
Project Time Frame: 6 Months
Services: Content, SEO, Design, GDPR
Platform: HubSpot Professional
And counting...Toolkit Downloads
No1. Spots in Google for Key GDPR Related Search Terms
Average Landing Page Conversion
Ollie Ainsworth - Head of Content
How We Helped
Not only was Digital Media Stream able to spread the awareness of GDPR long before its arrival, but we also helped a variety of businesses in the professional sector become compliant with the regulation. Digital Media Stream further demonstrated how content and design can come together to own the top positions on high volume search terms.
Even after the GDPR deadline, Digital Media Stream continue to help businesses, both big and small, become compliant. Our keyword strategy has now shifted to focus on the challenges businesses will have post-GDPR and we continue to see significant traffic and downloads on our GDPR assets. Our GDPR Toolkit is now available ‘un-gated’ to all website visitors.