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As soon as GDPR became a reality, we knew that businesses would need a hand in getting compliant. We took it upon ourselves to provide a resource that would ensure simple compliance and understanding of the regulation with the aim of being a leading GDPR authority on Google search results.

Client: Luminate
Sector: Marketing
Project: Time Frame: 6 Months
Platform: HubSpot Professional

As responsible marketers, we understand GDPR and how to make this work for our business. As business growth experts we also understand how GDPR can be a significant step change in the way businesses handle data and communicate with other businesses and consumers. To help, we invested our resources in creating a GDPR Toolkit for Businesses.

Our contributions:

  • Content
  • SEO
  • Design
  • GDPR
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360+

And counting...Toolkit Downloads.

5

No1. Spots in Google for Key GDPR Related Search Terms.

39.3%

Average Landing Page Conversion.

Our approach

We created a GDPR keyword focused content strategy which included over 20 GDPR related articles supporting our GDPR landing page. Our design team created bespoke designs that created a sense of urgency for the visitor, ensuring they downloaded the toolkit. Targeted pop-ups on the landing pages ensured that visitors were given another final opportunity to download the GDPR toolkit. Success in this project required close collaboration between our marketing and design teams.

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The results

Luminate - a brand of Digital Media Stream - became an authority on GDPR, giving the website traffic a sustained and continuous boost. Bespoke landing pages, complete with a GDPR countdown timer, resulted in an extremely high visitor to lead conversion rate, attributing to hundreds of downloads (and counting) of the GDPR toolkit.

 

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