HubSpot vs Wordpress: Choosing Your Inbound Marketing Software
We are a HubSpot agency, but you can’t ignore the fact that 74.6 million websites use WordPress, including many Fortune 500 companies.
But the reasons for choosing WordPress often have nothing to do with marketing. On the other hand, when it comes to HubSpot, many large companies such as TUI Travel and Shopify (and over 31,000 others) use the software specifically for their inbound marketing efforts, as well as the countless number of HubSpot’s partner agencies. And to good effect.
So, when it comes to choosing your inbound marketing software, which is better – HubSpot or WordPress?
Here’s a bit of background on them both...
HubSpot is an all-in-one inbound marketing software that has full integration to track the progress of blogs, webpages, landing pages, thank you pages, emails, offers, and more.
WordPress is an open-source platform, which began its life in blogging. WordPress needs additional integrations and plugins to be used as an inbound marketing platform.
Let’s get this debate started and weigh up what each platform can offer…
Both HubSpot and WordPress have excellent WYSIWYG (What You See Is What You Get) blogging editors that are simple to use.
WordPress has a slight advantage in that it was initially created as a blogging platform. It also has the ability to drag and drop images (which HubSpot doesn’t), but HubSpot comes with a depth of data that WordPress can’t match. WordPress has great plugins, but you have to find them and know how to use them.
As far as a simple blogging process goes, they’re on a fairly even playing field, with both offering a streamlined, easy-to-use design. If you just want a blogging platform both will work, depending on your needs, but if you want a blog that brings in leads, HubSpot wins.
Scheduling Blog Posts
Both platforms have the ability to schedule posts.
In HubSpot, you can publish immediately, backdate, unschedule, or publish for a date in the future. You can schedule as many blogs as you need. With WordPress, you can do all the same functions with the exception of backdating, but it’s rare to backdate posts anyway.
Social Media Publishing
Again, both platforms have social media publishing, but, unlike in HubSpot, WordPress’s social functions aren’t fully integrated into the platform. You’ll need to install an additional plugin, but this allows you to publish to more networks than HubSpot can, including Facebook, Twitter, Google+, LinkedIn, Instagram, XING, Reddit, Pinterest, Flickr, Medium, Tumblr, Torial, Diigo, and Bloglovin.
On HubSpot, you can schedule posts on Facebook, LinkedIn, Instagram, Google+, and Twitter, right in the platform itself. It’s easy to add and delete posts – and track their progress. No plugin required.
We’ll give them both a point here, since HubSpot provides a more refined scheduling system, but WordPress has the potential for more social network options.
Optimising for Mobile
Did you know, 51.3% of internet users regularly browse on mobile devices. As such, there’s no denying that having a mobile-optimised website is vital for your business.
HubSpot is automatically optimised for mobile, whilst WordPress needs to have a supported theme to be optimised. Minus one for WordPress.
Optimising for SEO
Both platforms allow you to optimise your content for SEO.
HubSpot has an optimisation tool built in, as well as a strategy tool, so you can get all of your metadata, keywords, and more in place. You’ll even receive suggestions of best practice to help your SEO strategy.
On the other hand, WordPress requires additional plugins to offer SEO optimisation tools. Yoast SEO is a particularly popular plugin of choice, but it doesn’t do everything that HubSpot makes so easy.
The fact that you can optimise pages with little SEO knowledge means HubSpot wins here.
Calls-to-Action (CTAs) are a great way to grab a user’s attention and direct them to a specific important page on your website (be that a contact us page or a landing page with a downloadable piece of content).
HubSpot allows for easy Call-to-Action creation whilst, WordPress – you guessed it – requires an additional plugin.
Are CTAs all that important? The truth is, you can’t measure your content’s ROI efficiently without using them. Furthermore, without CTAs, you are unable to move leads through your website and along the buyer's journey, so, for inbound marketing purposes, having a blog post without a CTA is about as useful as an umbrella in a hurricane.
Keeping on top of all of your marketing strategies can be difficult without having a content calendar in place.
HubSpot has an integrated content calendar that lets you know when you have social posts, blog posts, and emails scheduled. This means you can easily keep track of what’s going out and when.
WordPress can have a content calendar if you add a plugin.
Since a calendar is already integrated and it’s automatic, HubSpot wins this one.
Email is an excellent way to reach your audience considering 90% of people use it. Automated emails with personalisation have a 75% higher open rate than generic emails without personalisation, which means sending the right email at the right time to the right person can hugely impact leads when using inbound marketing.
One of HubSpot’s strengths is its email marketing integration. You can create:
- Branded emails, without needing a design department to whip them up
- Personalised emails that display the recipient’s name
- A/B tested campaigns
- Smart content
Plus, you can analyse your emails in depth to see who’s clicking where, and tweak your future emails for better results.
WordPress, of course, needs a MailChimp plugin (or similar) to match HubSpot’s email marketing tactics.
Accelerated Mobile Pages (AMP) are really fast mobile pages, and the brainchild of Google and Twitter. At their core, they are web pages that have a stripped-down form of HTML (like the rice cake diet version), designed to be lightweight and fast loading, which increases user experience, especially on mobile.
With the tick of a box, HubSpot can turn your blog content pages into Accelerated Mobile Pages. WordPress, unsurprisingly, requires a plugin to do so.
With so many plugins would you even remember?
You want to know that your marketing efforts are paying off, right? So having access to an analytics tool is crucial.
HubSpot wins this round too. Everything can be tracked through HubSpot, which means everything can be analysed. You can gain important insights on all of your marketing activities and find out which marketing assets (or channels) are working best for your business.
From your main HubSpot dashboard, you’ll be able to see top-level results, but you can delve deeper into the analytics or each campaign or individual piece of content.
There’s even a tool that shows you which campaigns are making you money (and which aren’t), so it’s really easy to highlight where you need to improve – and fix it.
For WordPress, you can use Google Analytics and other plugins, but HubSpot’s automatically integrated analytics system wins based on ease and usability.
HubSpot: 10 / 10
WordPress: 3 / 10
HubSpot is like being given a picture that you can colour in to meet your needs. With WordPress, you’re just given a pencil and a blank piece of paper – which is great if you have years of experience in web design, but not so great for marketing.
Of course, there’s a strong appeal in WordPress’s open source software, but if you want to track your marketing efforts without twenty different plugins to manage and the need for a developer to boot, then HubSpot is a safer bet and much more simple to use.
We won’t deny that WordPress can do many of the things that HubSpot can do. If you’re willing to put the time and effort in, Wordpress can be rewarding – it does offer over 29,000 plugins for various functions, after all. But you’ll need patience to crack all of the various elements that make Wordpress whole as a marketing software.
Furthermore, many Wordpress websites comes with an element of risk, as developers can stop updating them at any time and pull their support. This means that every time you update Wordpress , you could find that elements of your website stop working.
From a cost perspective, all of the plugins required for WordPress can make the software more expensive than HubSpot, even if the upfront monthly costs of WordPress alone are cheaper. By choosing HubSpot as your marketing platform, you can generate more ROI and more measurable leads. Plus, it’s just much, much easier to use.
As with anything, which platform works best for you depends on your company’s requirements. If you’re a conglomerate multinational corporation, you might need more than the power of HubSpot and WordPress combined for your inbound marketing. But for smaller to medium enterprises, HubSpot is built specifically for inbound marketing. It’s an all-in-one, one-stop-shop solution, which is why we use it and why we recommend it to our clients.
Want More Information About Using HubSpot for Inbound Marketing?
Give us a call to find out more. We can walk you through a free Marketing Assessment to see if HubSpot is right for you.