Email marketing is still going strong in 2018. In our previous blog, ‘The State of Email Marketing Trends 2017’, we noted that 86% of businesses prefer email as the number one option for sending communications. On top of that, email is lauded as the top channel by at least 73% of people for being able to measure return on investment, overtaking contenders such as websites, social media and SEO.
Successful email marketing is to ensure that your business has set-up a well-oiled machine that is effective at drawing in your leads with valuable information and being able to nurture them into clients.
Because it’s still such a popular platform, we thought we would put together an infographic detailing the top Do’s and Don’ts for professional services firms using email marketing.
Without further ado, here are our do’s and don’ts:
We hope you found our essentials of email marketing Do’s and Don’ts helpful and that it’s helped to highlight some key items that you could be focusing on when sending emails to your clients.
So to review:
As an added note, it’s not long until GDPR arrives and as a result, businesses need to start changing the way they work in order to ensure they are compliant. Even processes such as email marketing will need to be reviewed and it’s why we’ve created a GDPR Toolkit for businesses.