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25 Website Must-Haves for Driving Traffic, Leads & Sales

The basics of search engine optimisation (SEO), including building inbound links, optimising your content, and more.

What does it take to have a great website that drives visitors, leads and revenue?

We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront and an essential piece of your online marketing strategy.

Having a website alone isn’t the key to great results. Instead, it’s the ability to turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. A website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy.

But I know what you’re thinking - easier said than done. In this eBook, we deliver an in-depth scope on 25 effective website 'must-haves' that contain key elements to driving more traffic, leads, and sales. And, if you're looking to master inbound marketing, take advantage of our additional resources found at the bottom of each topic.

What’s in this offer?

An ultimate guide to driving traffic, leads and sales for your business:

  • How to get found online
  • Optimising on-page SEO including title tag & meta tags
  • Understanding what your website represents and what you offer
  • How to maintain consistency, improve user experience and decrease your bounce rate
  • How to make your website accessible to gain significant traffic
  • Content: Messaging, educating and offering value
  • Conversion: Effective CTAs, landing pages, forms and more

About this eBook

  • What's the catch? There’s no catch: Simply enter your details and you can download our in-depth inbound marketing guide for FREE.
  • What format is the guide in? Our guide is in PDF format. You’ll be able to read it on pretty much any device without any issues.
  • Why do you need information from me? We ask for your information so that we can send you relevant information and marketing communications, based on the nature of the resource(s) you download from our site. We don’t spam, and you can unsubscribe any time. You can find our terms in full in our privacy policy.

More visitors, leads and revenue

We've put together this helpful guide to provide you with the insight you need to turn your website into a lead generation machine.

By downloading this eBook you tap into thousands of hours of expertise and experience. We invested time, money, and effort in ensuring this guide faithfully communicates the most impactful advice to ensure your website fires on all cylinders.

Download your copy and start optimising your website with these must-haves!