What does it take to have a great website that drives visitors, leads and revenue?
We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront and an essential piece of your online marketing strategy.
Having a website alone isn’t the key to great results. Instead, it’s the ability to turn your website into an inbound marketing machine. Your website has a hefty goal and it needs to wear many hats. A website needs to not just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy.
But I know what you’re thinking - easier said than done. In this eBook, we deliver an in-depth scope on 25 effective website 'must-haves' that contain key elements to driving more traffic, leads, and sales. And, if you're looking to master inbound marketing, take advantage of our additional resources found at the bottom of each topic.
What’s in this offer?
An ultimate guide to driving traffic, leads and sales for your business:
- How to get found online
- Optimising on-page SEO including title tag & meta tags
- Understanding what your website represents and what you offer
- How to maintain consistency, improve user experience and decrease your bounce rate
- How to make your website accessible to gain significant traffic
- Content: Messaging, educating and offering value
- Conversion: Effective CTAs, landing pages, forms and more